Here is a link to the festivities on Jan 1 2011.
Bring in the New Year by running into the ocean for the Annual Carlin Soule Memorial Polar Bear Dip in Cayucos! (Some in costume). For the brave/ insane and the people that love to watch. There is a certificate for each of the hundreds of people brave enough to participate.
Even if you just intend to watch, wear your bathing suit under your clothes and bring a towel - you just may decide to join in. (No wetsuits allowed - that's cheating.) This is the Annual Carlin Soule Memorial Polar Bear Dip. Festivities begin at 10 AM; all run into ocean as mass group at noon. Free certificates to all that take the plunge. (Most leave as mass group at 12:01, if not sooner.)
Times: 10 AM - 12:05 PM
Location: Cayucos Pier
Address: Downtown Cayucos
Event City: Cayucos
Sponsor: Cayucos Chamber of Commerce
Parking: Free on Street
Low Admission: Free